Destination Growth

SEO For Tourism Case Study

Our Client:

Sunny Safaris, a safari company in Tanzania, East Africa, has been our client since 1998.  As the internet grew and evolved, the website has had to grow and evolve to compete.  As the online competition grew, so did the need for digital marketing to reach a global clientele.


A quick review of the times we completely recreated the website...


We create their first website using FrontPage, an early website development tool. The site is most often viewed on the Mozilla browser. Sunny safaris is #1 for searches of "safari in africa", "tanzanian safari" and "safari company" on the popular search engines AltaVista and Yahoo.

2008 is redesigned and built with Adobe Dreamweaver. The site now has more pages, more images, and is more informative. Due to increased online competition, an aggressive SEO campaign and an ad campaign are developed to keep the client on top of search results.


SunnySafaris is redesigned in house and built by us on the popular WordPress Platform. Featuring large photo slideshows, a private login area for resellers, and for the first time, due to the growth in mobile devices, the website is responsive for a mobile-friendly experience.

what we continue to do


We have helped grow to compete in a global market for over 20 years.

Google Maps

We got Sunny Safaris listed on Google Maps by arranging a video chat with Google from Sunny Safaris office in Tanzania.

Google Ads

By advertising on Google Ads we have helped this family business to compete with big travel brands.

Website Hosting

After frequent downtimes with their local host, we took over the hosting for faster speeds and increased security.


For over 20 years we have been working alongside Sunny Safaris, despite being half-a-world away.

  • We developed their very first website in 1998 and redeveloped the website at key intervals to keep up with the evolution of the internet and to stay compatible with the ever-changing browsers and the various screen sizes being used by the public.
  • In the early days, it was easy to keep on the first page of search results because they had so little online competition.  As their competition grew, so did our SEO strategies to keep the client on top of search results — whether with Hotbot, AltaVista, Internet Explorer, Yahoo, Safari or Google.
  • We redeveloped the website again in 2016 to accommodate the use of mobile devices to search online.
  • We were ahead of the curve with a completely mobile responsive website before Google announced its Mobile-First Indexing — where only the mobile version of a website will be indexed and ranked (no desktop only pages will appear on Google search results).
  • We kept on the top of search results since 1998.
  • We have helped grow for over 20 years.
  • And we continue to grow and work right alongside them.

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