Local SEO Packages Canada
Our Local Search Engine (SEO) company helps businesses get found when and where it matters most: the exact moment prospective customers are searching for your business, products or services. Nearly two-thirds of customers search online to find a local business. But being found is only the first step. Our Local Search Engine Optimization (Local SEO) specialists help business owners to be found and to grow their businesses.
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What is Local SEO?
Local Search Engine Optimization (Local SEO) is about using tested strategies to improve a company’s online visibility to its local clientele. Any brick-and-mortar store, or service-area business, could be using Local SEO to attract local customers and grow their brand.
Our SEO company offers Local SEO packages that help direct people who are looking for local products or services to the products and services your company sells – before they find your competitors. Local SEO is what helps businesses show up on maps like Apple Maps and Google Maps, especially when someone uses their phone to search for a local product or service like ‘best pizza in Vancouver’ or ‘takeout near me’.
What businesses benefit from Local SEO?
Local Search Optimization is for:
- Any business that has a physical location where it greets customers, usually a brick-and-mortar location:
For example, a dentist, hairdresser, law office, etc.
- Any business that travels to its customers in a set local geographic area.
For example, a plumber, electrician, mobile dog groomer, etc.
- Any business that does both of the above.
For example, a restaurant that also delivers or has a food truck; a flooring installation company that also has a showroom; a garden centre that also has a landscaping service, etc.
Does Local SEO work with multi-location businesses?
Local Search Optimization also applies to a company that has multiple locations, for example, a family-run mechanic shop that has two locations or a large chain restaurant with locations in many different cities or neighbourhoods. The Local SEO services would still apply, but each location would need to be separately optimized for local searches in their target market.
Why is Local SEO important?
On most searches for a local business, Google shows a map with three companies listed by location. Those three businesses get more clicks than the competition in their industries. Local SEO helps to get your location on the map, and in the top three map results for your most valuable search terms. Local SEO shouldn't just stop at bringing you more clicks. It should help people to find information about your business quickly and easily, and then help guide them towards making a transaction - whether that is making a purchase or becoming a client. That is why local businesses should use a Local SEO package in their digital marketing campaigns.
What are the benefits of Local SEO over Organic SEO
- Local SEO favours smaller businesses - an independent coffee shop can compete with a big chain, a Custom Furniture Maker can compete with Amazon.
In the image above you can see two independent restaurants are successfully competing with a big pizza chain; and that other big chains such as McDonalds are not even on the list for "takeout".
- Local SEO helps get your company found by local consumers who are ready and willing to invest in your business.
- Proximity matters to local consumers. Over 80% of all retail purchases are still made at brick & mortar stores, and over 90% of people will travel just twenty minutes or less to purchase their essentials.
Who does Local SEO attract?
What if my business location is not close to my target market?
Do I need a website to benefit from Local SEO?
Although there are benefits to having a website as part of your online presence, you don't need one to reap many of the benefits our Local SEO packages offer. We can set up your Google My Business account to allow people to call, email and text message you, and we can set up a free Google Site to act as your business website. These can work in conjunction with other online pages such as Facebook, Instagram, Youtube, etc. to build your brand reputation and improve your rankings.
Can Local SEO work for me?
Here are two simple tests to see if Local SEO can help grow your business:
Local Search Test #1:
Local Search Test #2:
An even easier way to find out if your company will benefit from Local Business SEO packages is to run this free test. Not only will you find out if your company is on the map, you will also see exactly which neighbourhoods your company is visible in for your money-making keywords. You will receive your results within a few minutes by email.
The process is free, takes only a minute, and there is no obligation.
WHAT DOES LOCAL SEO COST?
Get a free quote with no obligation.
What is included in a Local SEO Package?
Our Local Search Engine Optimization packages are customized for each client. Before we begin any SEO campaign, we first analyze the business goals each client wants to meet, and the hurdles they may need to clear. We also analyze competition within their industries. This helps us create comprehensive Local SEO strategies and solutions.
Your custom Local Search strategy package can involve building or improving important brand pages, such as your website, your Google My Business (GMB) profile, a Google My Business Site and your social media profiles. It can also involve creating local landing pages, service pages, google stacks, business profiles and geolocation pages. It may involve content creation, posts, submissions and calls to action. It always involves online signals: citations that mention your website on other high-quality webpages such as business profiles, online business directories and press releases on news sites. Online signals can gain you positive reviews and build your reputation on your Google My Business profile and other quality review sites, as well as, build quality links to your webpages and other important brand pages and business profiles.
We do all this to impress upon Google that your business matters most to the people in your target market who are interested in your products and services.
Google is by far the most-used search engine in the world. In 2020, Google's market share was over 92%. The other search engines fighting for the remaining 8%, such as Apple and Bing, tend to imitate Google in terms of what they want to see to rank your business higher. So whatever we do to help you impress Google, can work to increase your rankings on the other search platforms, too. That is why we focus primarily, but not entirely, on Google - it is the best use of your marketing dollars.
What is Google My Business?
Google My Business (GMB) is a platform owned by Google that offers free business profiles. If optimized correctly, a business's Google My Business profile is a very important factor for Local SEO rankings.
Google My Business can also become an easy way for customers to:
- find your business address
- find your contact information
- get directions to your business location
- find your company's hours of operation
- instantly call or message your company from a mobile phone
- find out more about your company and your products or services
- visit your website
- read your online reviews
- leave a review for your business
That is why a well-optimized Google My Business profile is incredibly important to get right.
What makes a Search a "Local Search"?
To best explain Local Search, let's look at a search engine results page (SERP) in Google. As you can see, there are up to three sections that can appear in Google's search results (there may be less depending on the search term). In this example, we used a popular search term that includes local intent, "takeout near me", to trigger all three sections to appear:
The Three Sections in Google Search Results explained:
The listings at the top of the pages are actually from Google Ads. People pay Google for their listing to appear at the top of search results. Since these are paid results, they do not count as organic traffic. The business pays every time someone clicks on their ad.
Local Results / Map:
This is the Map Section (also known as the "Map Pack" or the "3-Pack"). This section of Local Results shows the brick-and-mortar location of each organization. This section may also contain an ad, but it always also shows three "natural" (un-paid) listings. This is where a local business wants to be - in the top 3 map results for searches. A well-optimized Google My Business profile is a key factor in getting listed here.
Note: This Local Results section does not always display in Google's search results. The display only occurs when a person searches Google with a geographic area in mind. For example, ‘dentist near me', ‘furniture delivery Toronto', or, if they are searching for something Google assumes needs to be local to the searcher such as ‘coffee shop' or 'pizza delivery'. These types of searches can trigger the map section to appear in the search results.
The organic results section:
This is where we see non-paid links to websites that have content related to the search term. The main difference between this section and the map section is the intent of the search. For example: "pizza near me" vs. "pizza recipe". People searching for a recipe probably don't need to know where the author is located, so Google doesn't show them on a map; instead, it shows them here in the Organic section, below the map.
Local SEO in Google Maps:
Another way to see map results is to search directly on Google Maps.
or click on the “View all” link at the bottom of the Local Results / Map Pack in the search results page.
Your Google My Business Profile:
By clicking on any listing in the map pack, or Google Maps, Google displays a Business Profile for that business. This information is mostly drawn from the business’s Google My Business (GMB) profile. The Google My Business profile provides insights about the business, including hours of operation, images, products and services offered, menu links, contact information, address, etc. It is important to have access to your Google My Business profile in order to keep the information accurate; otherwise well-meaning Google users can make suggestions to Google to alter the information, and to provide photographs, which may not be accurate or flattering.
A potential customer can use the Google My Business profile to contact the company directly – without having to visit a company website for more information. This may not always be desired, but it is often beneficial because it cuts out a middle step and prevents some customers from getting distracted or seeking out a competitor. The customer can get directions to the shop and call or message the company directly from the Google My Business profile without leaving the page.
Pulling it all together:
There are lots of working parts to a great Local SEO strategy. And the search results need to be continually monitored and the strategy adjusted to keep up with both Google’s daily algorithm changes and the changing landscape as new businesses arrive on the scene and existing websites compete with their own SEO campaigns. Our expert SEO company can clear your plate of a lot of learning and a lot of recurring tasks when it comes to your Local SEO strategies, allowing you to concentrate on satisfying your customers and closing sales.
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